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Photos Mock The Misplaced Glamour Of American Apparel Ads In Desolate Habitats [Pics]

Photos Mock The Misplaced Glamour Of American Apparel Ads In Desolate Habitats [Pics]
culture

Sexually-charged billboards contrast LA's working-class districts.

Ross Brooks
  • 16 january 2014

Thomas Alleman is a Los Angeles-based photographer who describes the city as “apocalyptic,” has learned to embrace its chaotic and often unromantic nature as part of his work. One of his latest projects, The American Apparel, seeks out the clothing company’s ubiquitous billboards around town that often contrast affluent sexuality with unglamorous surroundings.

The inspiration for the project came in 2011, when Alleman drove past an auto repair shop in East Hollywood and noticed a really striking juxtaposition above their building: four TV satellite dishes were installed in a neat line right next to an American Apparel billboards, which showed four women in a similarly neat line, all doing bizarre, yoga-style stretches while wearing leotards.

thomas-alleman-american-apparel-photography-4

Through his photographs, Alleman has discovered that the ads tend to mass on the eastern half of the city, often in working-class neighborhoods.

Take a look through the gallery to see some of the excellent juxtaposition that’s been captured. If you’re intrigued by the social implications and other factors that Alleman’s project uncovered, be sure to read more here.

Thomas Alleman

Source: The Atlantic Cities

Images: Thomas Alleman

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