Some could say that hipsters are obsessive about their fashion choices. Boutique fashion maker Denham the Jeanmaker is inclined to agree, especially if their latest advertisement is anything to go by. The nearly six-minute film parodies American Psycho, and shows hipsters committing murder and comparing their pants like they were business cards.
The boutique is focused on mixing denim with “workwear tradition,” and this ad shows how enthusiastic they really are about denim. Devotees of the brand are often those who are just as interested in the creation process behind their jeans as they are about wearing them.
Created by Flickering Wall, the parody (aptly titled “Denham Psycho”) was created to coincide with the opening of a Denham pop-up store in Berlin, and has spread across the web like wildfire. Don’t miss out on seeing what lengths a hipster will go to when it comes to quality denim-ware.
Images: Denham the Jeanmaker