Audi Opens Alpine Ski Lodge-Inspired Bar
Perched on the slopes in St. Moritz, the structure aims to promote a signature Audi engineering feature.
Audi announced an extension of their sponsorship of the biennial FIS Alpine World Ski Championships recently. St. Moritz, which is one of the event locations, debuted a new ski bar designed by Munich-based Schmidhuber which promotes the Audi Quattro all-wheel drive system.
The ‘Audi Quattro Bar’ is intended to function during both the winter and summer seasons. The wood, stone and steel structure serves as an amenity space for more than 90 guests. A focal point inside is the 33-foot typographic ‘quattro’ sculpture by Tim John and Martin Schmitz. Contained within each letter are dioramas depicting the history and engineering behind the Audi Quattro system. The letters were re-created in aluminum based on an installation Tim John and Martin Schmitz created out of cardboard at the 2013 Design Miami in Basel.
Subtle relief images of skiers and the FIS logo were also applied to the ceiling within the space.
Guests can enjoy a drink at the bar, warm up by the fireplace or take in the scenic mountain slopes from the outdoor deck. Check out this short video showing how the construction and finished structure: