BBC Tests Instagram As A Breaking News Service

BBC Tests Instagram As A Breaking News Service

10-second clips provide readers with the same up-to-date content as a full report.

Serena Chu
  • 21 january 2014

Instagram has always been a favorite tool for photobloggers, but the social app is now stepping up its game to cover worldly news. As a bid to provide their readers with concise and up-to-the-minute news tidbits, BBC News is testing their recently launched Instafax service via Instagram to share videos and other information in a more dynamic and interesting manner.


Each Instafax features an uploaded clip of news content accompanied by written copy, providing followers with easily-digestible sound bites as they flip through their Instagram. The only downside of this platform is that out-links cannot be created, so redirecting users to the full article on BBC’s homepage can be somewhat bothersome.

While this is not the first time a major news organization explored the intrinsic values of social media, Instafax is BBC News pilot project. Whether or not this experiment will become a fully functioning service in the long run is still up in the air. “At the end of the day, it’s just an experiment. And we’re very happy you are having these conversations here. They are helpful for us when trying to decide how to move forward,” BBC commented in response to the first wave of Instafax users. You can see test posts here. 


Source: Thenextweb



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