Bud Light’s Cruise Ship Hosts Massive Super Bowl Tailgate Party

Bud Light’s Cruise Ship Hosts Massive Super Bowl Tailgate Party

This year's sports event starts off with a 4-day celebration of electrifying music and entertainment.

Serena Chu
  • 10 january 2014

Bud Light is throwing the party of the year! The company’s four-day pre-Super Bowl bash is happening on a 4,038-person Norwegian Getaway cruise ship, which will dock at Pier 88 from Thursday Jan. 30 to Monday, Feb. 3.

As NFL’s Official Beer Sponsor, Bud Light has invited the hottest musical artists and bands, setting the tone for a few unforgettable nights. Headline performances include Foo Fighters and Imagine Dragons. The Roots Big will be presenting a NYC Hip Hop showcase featuring huge names like Run DMC.

When speaking about the highly anticipated event, Bud Light said:

With the help of our amazing partners, EA SPORTS, Pandora and Pepsi, this year’s Bud Light Hotel will stand apart as one of the premier destinations for Super Bowl week entertainment.


Going above and beyond, Bud Light is even including the Intrepid Sea, Air & Space Museum in their event space. To incorporate as many people as possible, Bud Light will construct a brand new Bud Light Hotel Amphitheater, which is set to be a heated concert venue across the street from the Intrepid that will host all the nightly concerts and parities of the weekend, and the Bud Light Hotel Lounge, which is a two-storey, 1,500 person venue adjacent to the Intrepid, that will serve as sophisticated accommodations for guests and VIPs.

Having secured an event space of more than 300,000 square feet, Bud Light is definitely raising the bar for all future tailgates!

Source: Dnainfo, Anheuser-Busch


Lancôme's Newest Campaign Stars A Domestic Abuse Survivor

Arts & Culture Yesterday

Small Urban Pavilions Create A Nature Refuge In East London

These relaxing micro shelters provide a haven amidst chaotic city environments

Travel Yesterday

Travel Laundry Pouch Washes Your Clothes Wherever You Are

The Scrubba Wash Bag helps anyone wash their clothes easily and quickly with just a little water and soap


Get PSFK's Related Report: Design Debrief: Modern Desk

See All
Social Media Yesterday

Swipe Up To Register To Vote On Snapchat

The social platform has partnered with TurboVote to help young people easily enroll in less than one minute

Children Yesterday

Battle Card Game Promotes Childhood Vaccinations

An Australian doctor has developed a playful way to inform parents about immunization and entertain kids

Related Expert

Colin Nightingale

Interactive Theatrical Experiences

Fitness / Sport Yesterday

Oakley And Intel’s Sunglasses Give You A Built-In Personal Trainer Wherever You Go

The sunglasses/earbuds hybrid tracks your performance and lets you know how well your workouts are going

Experiential Marketing Yesterday

UNICEF’s ‘Time Machine’ Tells Stories With Data

An experiential installation at the UN General Assembly reminds us why every child matters

Design & Architecture Yesterday

Watch The World’s Tallest Building Become An LED Display

Burj Khalifa gives a backstage look at how the transformation came to be


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 26, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Yesterday

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

Travel Yesterday

Boeing Wants To Make Your Flight Better With Cloud And Star Projections

The manufacturer is trying to patent a projection system that would allow them to project images onto a plane's interior surfaces

Latin America Yesterday

Colombians Teach Dance To Fund Students’ Education

Chocó to Dance is a platform that shows you how to replicate popular Latin dances to help create scholarships for local students

Work Yesterday

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Culture Yesterday

Brand Engagement At The Gates Of The World’s Largest Open-Air Gallery

Tiger Beer and a neighborhood-minded nonprofit celebrate and promote New York's creative spirit by beautifying 100 security gates


Future Of Work
Cultivating The Next Generation Of Leaders

Technology Yesterday

How Technology Can Save The World By Saving Time

PSFK attends the Social Good Summit 2016 to see how new tech is changing the world for the better

Travel Yesterday

Marriott’s Gravity Room Installation Gives Travelers A New Perspective

The luxury hotel chain's #MGravityRoom invites visitors to snap and share pictures of its inverted set up

No search results found.