The Windy City plans to increase tourism rates by 10 percent within the next few years.
As if the city’s multi-million dollar sustainable development plan was not enough, Chicago Mayor Rahm Emanuel wants to light up the night sky with a spectacular citywide light show to increase more tourism. To accomplish this glorious feat, Rahm is introducing an international design competition that welcomes teams of artists, architects, engineers and designers to light up Chicago’s architectural wonders in a unique and different way.
While the Light-up Chicago initiative will focus primarily on inner city improvements, the spotlight will ultimately include neighboring areas as well.
Project initiatives are under the supervision of Lou Raizin, president of Broadway in Chicago. Raizin says:
It’s about creating a spectacle that winds up allowing us to be sensitive to the assets that we have, but making a pivot that takes the old guard to the vanguard. It’s not just washing a building with light. It’s about creating theater. It’s about engaging. It’s not just color. It’s three-dimensional. It’s really creating events in light.
Chicago has always been a favorite tourist destination, and with this citywide ornamentation, the Mayor hopes to see a 10 percent rise in annual visitors by 2020.
Images: Monarch Magazine