Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Chinese City Street Doubles As A Fake 5th Avenue [Pics]

Chinese City Street Doubles As A Fake 5th Avenue [Pics]

A street in Wuxi, China has fake storefronts featuring knock-offs of famous international brands.

Leah Gonzalez

A commercial street in the city of Wuxi in the Jiangsu province of China is lined with fake storefronts with signs featuring slightly modified names of famous international brands like Starbucks, Zara, and Apple.

The fake storefronts include signs that say “SFFCCCKS” for Starbucks, “ZARE” for Zara, “Appla” for Apple, “H&N” for H&M, and “HUGO BGSS” for Hugo Boss. Even the Industrial and Commercial Bank of China or ICBC has a knock-off version.

According to local news reports, the signs seem to be simply facades for a building complex and are not actual stores. The idea seems to be that the fake store signs will attract potential buyers or commercial space renters.

Netizens have reportedly started calling the street “shanzai street” or a “street of fakes,” and most are not happy with the obvious infringement of intellectual property rights.

Source, images: Kotaku


PSFK Writer Leah Gonzalez
Post Image
Read More Tap to Expand

Live. Work. Play. Better.
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store