Matthew Anderson knows the power of good design – which is why he works as lead designer for 350.org, a climate change organization. What Anderson also knows is that good design does not come easy, nor does it come cheap. For this very reason, he decided to design a free font for volunteers working in climate change.
Through his work at 350.org Anderson found that many people would ask to use fonts found on the site’s marketing but could not because they are licensed. Typeface licenses are expensive and Anderson did not want to undercut the work of professional type designers, so he decided to create Klima. Klima is a free typeface for those who want to design powerful marketing materials for climate change but may not have had access to the tools needs for effective visual communication.
Anderson told Fast Co.Exist
Activists in the Internet era are much savvier when it comes to design. They still need access to good tools, though, and typography is a huge part of graphic design. If you don’t have access to quality typefaces, you’re left a little handcuffed.
Anderson is offering Klima to anyone who works in the climate change industry as long as they are not commercial.
Source/Image: Fast Company