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Coca-Cola Billboard Made Of Free Wrapping Paper [Video]

Agency Duval Guillaume created a billboard made out of gift wrap to engage with holiday shoppers.

Daniela Walker
Daniela Walker on January 3, 2014. @emptyofpocket

Scrambling to find those last few Christmas presents, many of us forget the one thing that ties the whole holiday together – festive wrapping paper.

This past December, Coke paired with Belgian creative agency Duval Guillaume Modem to help ease the stress of the holiday by providing free gift wrap from a specially-designed Coca-Cola billboard.

Installed across shopping centres in Belgium’s largest cities, this interactive signage allowed people to tear off a square of wrapping paper to take with home with them.

Duval Guillaume Modem explains in their blog:

As the brand that stands for “Open Happiness”, Coca-Cola believes there’s no better time to open happiness than with Christmas. But to open happiness… you need to wrap it first. That’s why we created a billboard made entirely of wrapping paper.

Watch the video below to see people delighted by the gift of wrapping paper:

Coca-Cola // Duval Guillaume Modem

Source; Video: Duval Guillaume Modem

 

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