PSFK’s Trending Topic: Bridging The Physical-Digital Divide

PSFK’s Trending Topic: Bridging The Physical-Digital Divide

Designers, artists, and retailers are coming up with various ways to bring the offline and online worlds together.

Leah Gonzalez
  • 16 january 2014

We spend so much of our time dabbling in the digital world, whether it’s sending emails, liking Facebook posts, or ordering gifts online. Artists and major retailers alike have begun to bring those digital interactions into the physical world, from Amazon creating Kindle vending machines to people acting out the popular Emoji icons in real life.

Here’s a rundown of some of these initiatives looking to merge the online and offline world.


Amazon Kindle Vending Machine

Online retail giant Amazon installed Kindle Kiosk vending machines in various locations across the country. The kiosks make Kindle Fire tables, Kindle e-retailers and accessories available to consumers directly. The vending machine was featured at CES this year.


iPhone Notification Stickers

Big Big Pixel created a large message pad of stickers that look like iPhone notifications. The Notification Memo pad is 135 pages of a continuous rotation of the numbers 1 to 9. Each pad comes with a removable adhesive at the back so users can stick it anywhere they want.


Google As A Regular Guy Answering Search Engine Questions

CollegeHumor created a video that imagines what it would be like if Google was a regular person. The video shows a man sitting behind a desk and getting frustrated while answering a stream of questions that are usually what people ask on Google search. The video also features various types of people asking the questions.


Emojis Recreated As Human Forms And Objects

Designer Liza Nelson created the tumblr EMOJI IRL.LOL, which features popular emojis or digital icons recreated using human forms and objects like vegetables, clay, and paper. Some of the emojis featured include the mustache man, the dancing lady-in-red, the fist, praise hands, and more.



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