The thousands of people who normally gather on the Thames River to watch the annual fireworks over London are in for a treat this year. Partnering with Vodafone, food scientists Bompas & Parr have been brought on board to add taste and smell to the already dazzling visual display that lights up the night sky. The world’s first multi-sensory fireworks display will fill the air with peach snow, banana confetti, strawberry smoke and giant ‘zesty orange’ bubbles.
After researching grand historic events, Sam Bompas, one of the food scientists said: “We realised nothing of the sort had been attempted before and that it would be a genuine world first.” His excitement was obvious when the BBC reported him saying, “We’re going to actually let people taste the fireworks. And they’re fruity. You will see red in the sky, and you’ll smell strawberry.”
Because only so many people could attend the event on London’s South Bank, Vodafone invited partygoers to enjoy an augmented reality experience synchronized with the display. Vodafone’s first-ever New Year’s Eve fireworks app was made available 24 hours before the clock struck midnight, enabling revelers to experience the fireworks from the comfort of their own homes.
Images: Stephen Cannon