“Pro-Folio” is a portfolio website built from fictional identities of artists, created by an algorithm using the open source web.
What is the point of a hoax? Is it to be cruel? To be funny? For Sures Kumar, his Pro-folio hoax site was intended to teach us something about the future of humanity. Created for the Scientific Hoax project, a part of the Royal Academy of Art Design Interactions degree program, Kumar built a website of seemingly real false portfolios, using all the open information the web has to offer.
Kumar created a program that would pull information from open sources to create names, colleges, artwork and build it into a genuine looking artist portfolio. Although some of the names are a bit out there (there’s the artists Kyng Sextone and Travious Twigger), each portfolio is filled with believable About Me sections, email and real artwork. Kumar believes the algorithm can create about 690,903,803 trillion fictional identities. With his hoax, Kumar wanted to show that it is possible for computers to create human identities and question what that implication might mean for the future.
Given the availability of information online, computers can construct a believable identity in no time. All it takes is to carefully lay the facts in a logical sequence, which can be coded as an algorithm. If this is possible, can computer programs create all sorts of human identities in future? And what will be the motivation to do so? Will it be just populating identities and adding noise to our already overloaded Internet or will it give birth to interesting, engaging, avant-garde, mysterious identities and art works?
Watch below to see the making of video:
Source, image: Pro-folio