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TV Show Matches Up Fans To Lead Characters’ Fake Tinder Profiles

TV Show Matches Up Fans To Lead Characters’ Fake Tinder Profiles
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"The Mindy Project" makes a strategic marketing move in order to increase its audience.

Serena Chu
  • 3 january 2014

The FOX network teamed up with Tinder, or better known as the scandalous dating app, to stir in some publicity for one another. A while back, the station hinted at a special Mindy Project episode, featuring a Tinder theme, that will be airing sometime this month. And to promote this episode, the show created fake dating profiles for the main character Mindy. Tinder users holding a promising outlook for a virtual hookup will find Mindy’s profile to read like this:

Tiny doctor in a big city looking for love, friendship, or a donut that’s so good it’s spiritual. I’ve got a Reese Witherspoon personality, a Nicki Minaj body, and Frnak Sinatra eyes (they turn blue in the summer, I swear). Looking for the Channing Tatum to my “girl from Step Up.” Swipe right if you like a high-powered firecracker of a woman who has it all but only recently figured out her DVR. To see more about me, tune-in to THE MINDY PROJECT this Tuesday at 9:30/8:30c on FOX.

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It’s not the first time Tinder arranged “fake” matches. From the looks of it, Tinder and its partnering stations, like Fox and USA, have shown favoritism towards this cross-promoting technique.

Source: The Daily Dot

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