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How Fashion Brands Are Beginning To Take Over The Wearables Market [CES 2014]

How Fashion Brands Are Beginning To Take Over The Wearables Market [CES 2014]
culture

Designers are being tapped to style up data tracking devices, making them more appealing to consumers.

Leah Gonzalez
  • 8 january 2014

Tech companies are teaming up with fashion designers and brands to create pieces of wearable technology that are more appealing to consumers today.

Just recently, Intel has announced its partnership with Opening Ceremony and Barneys New York to create a smart bracelet. Intel has also announced that it is working with the Council of Fashion Designers of America (CFDA) to create a community for developers and fashion designers to collaborate and network.

Also recently, Fitbit has announced a partnership with Tory Burch to create a collection of stylish wristbands and necklaces for Fitbit Flex. The collection includes wristbands, bracelets, and pendants that can hold the Fitbit Flex tracker.

Fitbit-Tory-Burch-1

This trend of tech companies collaborating with fashion houses started growing last year. eBay partnered with the CFDA for its Holiday Collective, a collection of bracelets that can charge a user’s iPhone and transfer data from one device to another.

These collaborations show that wearable technology is slowly becoming more stylish and customized to seasonal trends — turning them to accessories first and trackers second.

Intel / Fitbit

Source, Image: BusinesswireMediabistro

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