menu

Ford Harnesses Oculus Rift To Help Design Prototypes [Video]

Ford Harnesses Oculus Rift To Help Design Prototypes [Video]
Design

The car company is using the virtual reality headset to design and build cars.

Leah Gonzalez
  • 15 january 2014

The engineers over at Ford Motors are using the virtual reality headset Oculus Rift to design cars.

When the virtual reality device was first launched, the applications for it have been mostly related to gaming. Ford is using the technology to design, create prototypes, and evaluate cars in a virtual reality environment.

The company collaborated with motion-capture technology firm Vicon to create a setup that enables their engineers to visualize car designs and prototypes in a three dimensional environment. With the help of motion-capture cameras, the setup tracks the user’s position and movements so that when the user physically moves around, it will also reflect in the digital environment that he or she is in. With the system, the engineer wearing the Oculus Rift will feel like he or she is inside a full-scale virtual model of the car.

Vicon product manager Warren Lester told Fast Company, “The idea here is that auto designers can use this type of system to really look at the design of their vehicle in detail, whether its color, material, or finish.”

According to the post on Fast Company, Ford is currently using three similar Rift models in Detroit and has plans to replicate the system in other locations.

Check out the video by Gear Diary below for a quick demo of the system.

Source: Fast Company, technabob

Image: Ford via Fast Company

 

Trending

Modular System Lets Musicians Create Their Own MIDI Controllers

Arts & Culture
Retail Today

Basquiat-Inspired Fashion Line Supports Emerging Talent

The late artist's estate has collaborated with New York label alice+olivia on a new range of designs

Op-Ed Today

Why Personalization Is The Key To Customer Satisfaction

Andrew Blackmon of The Black Tux shares how the company is using machine-learning models to streamline the fitting process

Trending

Get PSFK's Related Report: Future of Automotive

See All
Health Today

Fidgeting Tools Designed To Help Creative Minds Focus

The DIDGETS Collection helps those who have anxiety or are restlessly moving to focus while they are working

Home Today

Sharing Service Connects Directors With Film Locations

Finding affordable places to film can be difficult, so GETset was designed to help creators easily find good locations

Technology Today

Adobe Is Teaching Machines To Copy Your Artistic Style

A new research project called Stylit uses a camera to mimic a drawing and reproduce the strokes digitally

Travel Yesterday

Mercedes Reveals Dazzle-Free LED Headlights

Digital Light offers great precision with a resolution of over two million pixels

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed december 5, 2016

Store Technology Expert: Why Retailers Must Invest In Store Associates

Jan Kotowski, Head of Product at Tulip Retail, shares his thoughts on how retailers should be preparing for the future

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Cities Yesterday

Nissan Is Testing A Digital Car Sharing Program In Europe

Nissan plans to launch their new service in Paris sometime this year to trial the profile-matching service

Social Media Yesterday

Your Favorite Tweets Are Now Wearable

This temporary tattoo allows fans to wear their most favorite moments from the social platform

Consumer Goods Yesterday

This Mirror Tracks Your Dark Circles And Fine Lines

HiMirror is a device snaps a photo of your face every day to provide feedback on how to care for your skin

Sustainability Yesterday

Biodegradable Furniture Made From Pine Needles Could Be The Next Phase Of Sustainable Living

Premiering at Dutch Design Week 2016, the collection fully utilizes an often wasted material

Innovation Yesterday

Creative Director: Navigating The New World Of Founder-Brands

Richard Smith, Creative Director at Sullivan, explains how visionaries like Elon Musk and Mark Zuckerberg approach their branding and why it’s important to apply brand thinking to founders’ products

PSFK EVENT

FUTURE OF RETAIL 2017:
Conference Built Around Report Launch
BUY TICKETS

Syndicated Yesterday

Madrid's 'Robin Hood' Cafe Charge The Rich To Feed The Poor

The charity restaurant makes money from customers by day to offer homeless people meals at night

USA Yesterday

Amazon Launches Cashier-Free Store For Ultimate Efficiency

The retailer is looking to make shopping even faster by letting customers instantly pay as they walk out the door

Augmented & Virtual Reality Yesterday

Marble-Like Mini-Worlds Invade Miami Art Week And Your Mobile Screen

The gallery world's sphere of influence seems to be expanding into the realm of Pokémon Go—why that's a good thing

No search results found.