menu

Larger-Than-Life Billboard Taunts Chicagoans With The Promise Of Warm Weather

Larger-Than-Life Billboard Taunts Chicagoans With The Promise Of Warm Weather
Advertising

400-pound flip flops crush a pair of parked cars in the Windy City.

Ross Brooks
  • 10 january 2014

While temperatures might have hit rock-bottom in Chicago this week, advertising agency Off Madison Avenue found a way to lift people’s spirits. In an excellent example of creative advertising, a pair of 16-foot-long, 400-pound flip-flops, appear to have been kicked off by a bikini-clad vacationer on a billboard, crushing two actual cars.

arizona-tourism-400-pound-flipflops-billboard-2

The billboard at the corner of Randolph and Jefferson was created for the Arizona Office of Tourism, which wants to remind residents of the Windy City that they don’t have to go far to escape the crushing temperatures. Unsurprisingly, the theme of the campaign is “warm up in Arizona,” which will feature ads on television, newsprint, online displays and outdoor marketing efforts, according to the state tourism agency.

Off Madison Avenue / Arizona Office of Tourism

Source: AdWeek 

+#advertising
+Advertising
+Automotive
+cities
+technology
+USA
+work
Trending

Human Rights Activist: What Is The Future Of Corporate Responsibility

Fashion
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM

Get access to our retail reports and 20,000-plus retail insights

LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.