menu

Larger-Than-Life Billboard Taunts Chicagoans With The Promise Of Warm Weather

Larger-Than-Life Billboard Taunts Chicagoans With The Promise Of Warm Weather
Advertising

400-pound flip flops crush a pair of parked cars in the Windy City.

Ross Brooks
  • 10 january 2014

While temperatures might have hit rock-bottom in Chicago this week, advertising agency Off Madison Avenue found a way to lift people’s spirits. In an excellent example of creative advertising, a pair of 16-foot-long, 400-pound flip-flops, appear to have been kicked off by a bikini-clad vacationer on a billboard, crushing two actual cars.

arizona-tourism-400-pound-flipflops-billboard-2

The billboard at the corner of Randolph and Jefferson was created for the Arizona Office of Tourism, which wants to remind residents of the Windy City that they don’t have to go far to escape the crushing temperatures. Unsurprisingly, the theme of the campaign is “warm up in Arizona,” which will feature ads on television, newsprint, online displays and outdoor marketing efforts, according to the state tourism agency.

Off Madison Avenue / Arizona Office of Tourism

Source: AdWeek 

+#advertising
+Advertising
+Automotive
+cities
+technology
+USA
+work
Trending

Key Entertainment Trends That Will Come Into Play In 2017

Arts & Culture
NEW TREND REPORT


RETAIL SNAPSHOT IN LA

A neighborhood-by-neighborhood guide to the city's retail experiments.

DOWNLOAD TODAY

PSFK EVENTS


PSFK 2017 Conference

Ranked #1 of the Most Innovative Conferences of 2016 by Inc. Magazine


BUY YOUR TICKETS, MAY 19

Entertainment february 21, 2017
Fashion february 21, 2017
No search results found.