How Do Different Countries Rank In Terms Of Creative Prowess [Infographic]

How Do Different Countries Rank In Terms Of Creative Prowess [Infographic]

Based on the results from the D&AD Awards, Tiffany Farrant-Gonzalez created data visualizations showing the countries that excel in various categories.

Leah Gonzalez
  • 30 january 2014

Each year the Global Associations For Creative Advertising And Design Awards (D&AD) recognize the best commercial creative work in the Design, Advertising, and Digital categories. The D&AD awards used to be a British affair, but now they are recognized around the world — awarding the prestigious Yellow, White and Black Pencils to deserving winners from agencies from all over the globe.

In 2013, more than 60% of the entries came from outside the UK.  To highlight how much that number rises every year, freelance information designer Tiffany Farrant-Gonzalez created infographics that show the countries that excel in different categories.

The graphics highlight the awards given to Australia, Brazil, Japan, and the US in 2013. Australia came away with 57 awards, with winners in every single category. Brazil had 28 awards, highlighted by football-based campaigns and photography and cinematography that capture human emotions. Japan also came away with 28 awards, excelling in Design. The US had 125 awards, best representing the advertising categories.


The deadline for entries to the D&AD Awards has been extended to February 5th and D&AD will not accept any late entries beyond this date.

Just ahead of the deadline, Ogilvy & Mather China Chief Creative Officer Graham Fink joins D&AD’s “I Wish I’d Done That” series with the world’s smallest stop-motion film. Created by IBM, researchers used a Nobel Prize-winning microscope to take images of individual atoms to produce 242 frames and a revolutionary piece of work. The research was verified by the Guinness Book of World Records.

Fink said, “There’s not many pieces of creative work that actually make history. It’s beyond advertising and I think it’s just a piece of revolutionary thinking. I really wish I’d done that. If I’d done that I’d retire!”

Wieden+Kennedy produced the film below with animation from Factory Fifteen for Nexus Productions. Check out the video below to see what Graham Fink chose as the work that made him wish he’d done it.

View the rest of the infographics by Farrant-Gonzalez below.






Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color


Get PSFK's Related Report: Future of Automotive

See All
Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Related Expert

Kevin Porras

Game Production and Development

Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Yesterday

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

PSFK Labs Yesterday

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Automotive Yesterday

Volvo’s Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

The fully-automated vehicles are part of a development project to help improve safety for workers

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Yesterday

Mischievous Drone Will Drop Paint-Filled Balloons On Targets Of Your Choosing

A German photography team developed the flying device to accurately deliver a payload wherever needed

Retail Yesterday

Snapchat Reveals A Striking Pair Of Video-Recording Sunglasses

Spectacles make memories from your perspective and transfer them to the app


Future Of Work
Cultivating The Next Generation Of Leaders

Financial Services Yesterday

This Peer-To-Peer Insurance Company Is Powered By Bots

Lemonade is a new product designed to lighten the paperwork and provide instant, helpful service when needed

Design Yesterday

Concept Artists And Scientists Form Partnership To Visualize The Future

The collaboration hopes to liberate ideas and innovations trapped in notebooks

Automotive Yesterday

Uber Could Be Bringing Vertical Takeoff Transport To Your City

The ridesharing app is looking into the development of nimble aircraft for urban environments

No search results found.