The Fort Lauderdale Convention & Visitors Bureau installed the heated shelter as part of their “The Beach Looks Good on You” campaign.
To entice New Yorkers to visit Florida during the winter, the Greater Fort Lauderdale Convention & Visitors Bureau recently installed a heated bus shelter in NYC.
The heated bus shelter is located at Lexington and Third Avenue and commuters who wait in the shelter are given sunglasses and free Metro cards. They are also allowed the chance to relax on beach chair-inspired benches.
The heated shelter is part of the tourism board’s “The Beach Looks Good on You” campaign and will be open for a month during the winter.
The campaign coincides with the Super Bowl when the area receives high foot traffic from visitors and locals going to and from the games.
As part of the campaign, the Fort Lauderdale Convention and Visitors Bureau will also hold an event at the Grand Central’s Vanderbilt Hall on January 28th and at Terminal 5 of JFK Airport for a week ending on Super Bowl Monday. The event will feature live music and videos of Fort Lauderdale’s beaches, as well as solar-charging stations and airfare giveaways courtesy of JetBlue Airways.
Source, Images: Skift