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Hershey Enters 3D-Printing Partnership To Create Customizable Chocolates

An unexpected business partnership that will cook up some delectable confectionary treats.

Serena Chu
Serena Chu on January 17, 2014.

3D printing has more commonly been associated with creative designs and technological advancements, but that’s all about to change. 3D Systems and The Hershey Company have recently teamed up to concoct some delicious projects using 3D printing technologies for the future. Already a leading provider of 3D printing centric designs-to-manufacturing solutions, 3D Systems is confident in it abilities, along with Hershey’s expertise, to deliver new consumer experiences.

“We believe that innovation is key to delivering relevant, compelling consumer experiences with our iconic brands,” said William Papa, Vice President and Chief Research and Development Officer, The Hershey Company.  “Whether it’s creating a whole new form of candy or developing a new way to produce it, we embrace new technologies such as 3D printing as a way to keep moving our timeless confectionery treats into the future.”

Venturing into an area that is fairly new for businesses, this multi-year joint development agreement is looking to blur the line between savvy technology and commercial manufacturing. The partnership’s prospective creations will emphasize the mainstreaming of not just 3D-printing technology, but also its role in food creation.

3D Systems

Image: Flickr

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