H&M Lets Super Bowl Fans Buy Beckham’s Briefs Through Their TVs
The first shoppable ad is set to make a grand appearance during next month's Super Bowl telecast on Fox.
Taking advantage of the most exhilarating and anticipated display of athletic competition known to Americans, H&M is bringing the shopping experience to your living room. The retail giant will run a short 30 second ad during the Super Bowl next month where viewers can purchase items from David Beckham’s new collection directly from their TVs.
The TV shopping experience is made possible through Delivery Agent’s TV-commerce platform, which is only compatible with the latest models of Samsung Smart. While it is unclear how many compatible sets are currently in use in America, it is safe to assume that this interactive plan is going to commence a new way companies do business in the future.
This shoppable ad is fashioning an entirely new retail channel for brands and consumers. When February 2nd rolls around, be sure to keep an eye out for H&M’s unique ad.