Address Book Shuns Last Name Organization For Highly Personalized Model

App uses context to provide you with the most useful and relevant contacts in your phone.

Humin is an app that wants to make your address book more intuitive so that you can find the most relevant people regardless of what situation you might be in. Instead of an alphabetical display, the app, which was soft-launched last week at the DLD Conference in Munich, pulls data from other sources in order to rethink how your contacts are presented.

The app integrates with your existing contacts and calendar, as well as services like Gmail, Facebook and Linkedin. Not only does it create a social graph, but it also relies on time and geo-location data to contextualize your contacts like never before. “Did you know John was visiting San Francisco? You might want to call him up. These sorts of things are super useful as we change physical and temporal context,” said Humin chief scientist Sinan Aral.

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Humin can also help you to build more meaningful relations with the people you meet. Are you more likely to remember someone if your address book reminds you of where and when you met them? The company clearly hopes to take this aspect of the app further as well, they filed for artificial intelligence and machine learning patents that could improve how the way Humin ranks interpersonal relationships.

Aware of recent security concerns, the company also said that it won’t store users e-mail, Facebook and LinkedIn log-ins or passwords on its servers. “There’s no such thing as a fool-proof system. The only fool-proof system — to make sure no one robs it — is to have no gold,” said Percy Rajani, Humin’s chief technology officer.

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Humin

Source: Washington Post, GizMag

Images: Humin

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