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IKEA Recommends Furniture Items Based On Customers’ Zodiac Signs

IKEA Recommends Furniture Items Based On Customers’ Zodiac Signs
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The furniture company came out with the Facebook app to help customers shop.

Leah Gonzalez
  • 8 january 2014

IKEA Singapore came out with a Facebook app that helps customers shop based on their Chinese zodiac signs.

By clicking on the 2014 Zodiac app on the company’s Facebook page, customers are greeted with the message, “New Year. Better Space. Say neigh to clutter in the Year of the Horse. Discover our range of products and how it can transform your space through the IKEA Zodiac 2014.”

Customers simply need to enter their birthday or click on their sign to get the recommended furniture that suit their zodiac personality.

The company worked with BBH Asia Pacific to create the campaign.

IKEA-Singapore-2014-Zodiac-app-1

 

IKEA Singapore

Source: DesignTAXI

Image: IKEA Singapore

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