Pernod Ricard wants to make it easier and more intuitive to mix your own drinks.
Pernod Ricard wants to reinvent the at-home cocktail experience, which is why they created The Gutenberg Project. It’s made up of a designer library of ‘container books,’ each loaded with a bottle of spirits that are all connected to an iPad app. The app would monitor the container levels to trigger deliveries when supplies start to dry up, and can offer a wide range of tutorials about mixology.
So a user could select a cocktail they want on the iPad, and it would direct them to place their glass under specific containers in a certain order to ‘pour’ the drink they selected.
Conceived and developed by the Breakthrough Innovation Group (BIG), the aim is to make cocktails more intuitive and entertaining. Alain Dufossé, BIG’s Managing Director, explains further:
With Project Gutenberg, we are utterly committed to the conviviality of the future: an experience that is connected, entertaining, tailored and responsible… We are still only at a very early stage of the project but the potential of dedicated products, services, personalised offers and experiences is infinite.
Project Gutenberg was one of a hundred innovations presented by Pernod Ricard at its second Innovation Day, whose central theme was “The Conviviality of the Future.”