Nissan Ad Stunt Let People Order New Cars Through Amazon

Customer received a giant delivery box when they purchased from the brand online.

As part of a promotion for the Nissan Versa Note revealed in September last year, Nissan promised to deliver three of the cars in an oversized Amazon box, just so long as shoppers went through a promotional link on Amazon first. The first of those deliveries, which was meant to be kept a secret until this image appeared on Reddit, happened last weekend.

The delivery was filmed by Nissan, and “was supposed to debut as a social-media video next week,” said Erich Marx, Nissan North America’s director of interactive and social media marketing, in a phone interview with AdAge. He was still happy to report that “the customer was thrilled with the delivery  – he had a good sense of humor about it.”

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While it might be tempting to think that Amazon will now start selling cars online, there is still a minefield of federal and state laws that make it very unlikely to happen anytime soon. Marx confirmed that “The actual purchase, the actual transaction, does have to take place with a dealer. We have wonderful dealers nationwide, and we want our dealers to have relationships with our customers.”

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Nissan

Sources: AdAge

Images: AdAgeAdWeek

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