menu

What Fashion Brands Should Be Aware Of When Embracing 3D Printing

What Fashion Brands Should Be Aware Of When Embracing 3D Printing
Design

NOOKA debuts line of 3D-printed timepieces with a great perspective on the emerging manufacturing method.

Plus Aziz
  • 10 january 2014

We’ve been monitoring NOOKA’s bold design work as they have grown throughout the years and how they, as an accessories brand, have embraced a fashion-forward approach for the 21st century.

They recently formed an alliance with Cubify, an e-commerce destination focusing on 3D printed lifestyles and 3D Systems that enable consumers to custom design their watches, a collaboration that fuses modern manufacturing technology with mainstream fashion. These 3 companies have coordinated to create a line of sustainable, 3D-printed timepieces with bands are interchangeable between watch faces.

Whilst the collaboration is a bold step forward into the future of consumer-led manufacturing, NOOKA’s founder Matthew Waldman is not uncritical of the excitement behind 3D printing. He articulated his point of view on the 3D printing revolution in an interview where he admitted that, while 3D printing is part of an industrial revolution, he believes that the revolution itself lies elsewhere:

“Without a revolution in energy production, 3D printing will be limited to high-end products and industrial products because of the time and energy costs used to produce pieces this method… these straps are printed in nylon, which is wonderful for its resiliency and durability, but it not as flexible as we would like. The design is intentionally more bracelet than strap to address this issue, it’s a very comfortable ergonomic design. In a few years, there will be more choices in material that make sense for a product like this.”

He goes on to mention that new paradigms in manufacturing must help small companies exercise more optimized economies of scale when it comes to logistical services (i.e. provision of materials, delivery to consumers). Indeed, energy and distribution solutions need to be introduced in order for 3D printing to take off in a big way. This will be particularly important for niche brands that are looking to offer increasingly differentiated products and business models that are reflective of consumer values that emphasize ecological soundness and increased personalization.

Sources: NOOKA, 3D Systems, DesignBoom

Design
Trending

How Indiegogo Is Becoming An Adult Product Destination

Retail
Home september 23, 2016

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

Automotive september 23, 2016

Slick GPS Navigator Gives Directions To Moped Riders

This small, round device attaches to a sideview mirror to display maps for safer traveling

Trending

Get PSFK's Related Report: Future of Automotive

See All
Home september 23, 2016

A Clock That Beautifully Manages Your Information Overload

The wall-mounted timekeeper is made to help people maintain focus and stay up to date with their appointments

Arts & Culture september 23, 2016

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

Design & Architecture september 23, 2016

Design Firm Adapts Childhood Homes For Unemployed Young Adults

The studio has unveiled three prototypes of transformed living spaces for people forced to move back in with their families

Health september 23, 2016

These Chocolate Squares Claim To Reverse The Aging Process

A group of researchers from Cambridge University have developed a candy bar that promises to give you a youthful glow

Cities september 23, 2016

Food-Producing Architecture Competition Seeks To Better Feed Cities

A design challenge in Copenhagen highlights the need and beauty of urban farming

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 21, 2016

Everything I Know About Leadership I Learned Teaching 7th Grade Math

Bree Groff, Managing Director at NOBL NYC, shares her secrets for knowing your employees and enabling a team

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Health september 23, 2016

Wearable Monitors Sun Exposure To Prevent Sunburn

The clip monitors UV rays to make sure you're not receiving too much sunlight

Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

Culture september 23, 2016

This Exhibition’s Crowning Jewel Is An 18k Gold-Plated Toilet

The piece, titled 'America,' is meant to raise questions about the country's wealth inequality

Culture september 23, 2016

Match Up With Dates On Tinder Based On Your Music Preferences

A new partnership with Spotify lets people pair up based on shared tastes in artists

Entertainment september 23, 2016

Capture, Cut Up, And Configure Your World In 360 Degrees

To meet a booming 360 and VR video-capturing industry, a multimedia software company bolstered its media editing suite for 360-video creation

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Advertising september 23, 2016

These Trucks Drove Around In Circles For 24 Hours To Keep Time

The giant ticking clock was created by 14 Scania vehicles in a deserted airfield

Advertising september 23, 2016

Buy Movie Tickets Directly From Your Facebook Profile

The new feature is part of a campaign from Fandango to further imbed social media into the ticket vendor's digital presence

Asia september 23, 2016

Co-Working Space Brings The Calming Atmosphere Of Nature Indoors

An architectural firm in China has designed a new type of shared office that prioritizes the natural environment

No search results found.