My Nick Jr. is a new kind of channel where parents can customize a kid-centric lineup of shows to better suit their kids’ age and preference. Soon-to-be launched by Viacom, this interactive channel is a hybrid of scheduled programming and on-demand options, like Netflix. “It’s a great way for Verizon to be able to offer more interactivity to customers, and for us it’s a new way connect with parents and kids,” says Mark Jafar, VP of corporate communications at Viacom.
The vast selection of shows on Nickelodeon’s network can be categorized into the channel’s preset themes, with names such as “word play,” “super-sonic science,” and “get creative.” As a way to create a comprehensive list of appropriate programing for kids, the channel will allow kids to rate the shows by clicking on smile or frown icons, which will then alter the shows that show up in the queue. With children’s short attention span in mind, the premium channel will feature no ads in order to offer uninterrupted entertainment.
In the coming months, you can find the My Nick Jr. channel alongside Nick Jr. on Verizon’s FIOS service. While this new addition to Nickelodeon’s network is modeled after Netflix, which has become a favorable alternative for parents because it allows them to monitor what their kids are exposed to, there is no guarantee if this strategic move will be successful or not.
Source: The Verge