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Pay-Per-Minute Café Charges Customers For Being There

Ziferblat is London’s first pay as you go coffee shop, where the price includes unlimited coffee, snacks, and Wi-Fi.

Daniela Walker
Daniela Walker on January 10, 2014. @emptyofpocket

In London, an average cappuccino at a artisanal café costs around £2.65. At the newly opened Ziferblat café, you can get as many cappuccinos as you want for free – but there is a catch – you have to pay for every minute you spend there.

The pay-per-minute café idea comes from Russia, where multiple Ziferblat cafés have popped up around the country in the last few years, after the original outpost in Moscow proved successful.

ziferblat-cafe-london-4

Rather than paying for goods, customers are paying for the space and comfort. The cost at Ziferblat is 3p per minute – which means you could stay in the cafe for almost ninety minutes at the cost of that cappuccino. Whilst there you can tinkle on the piano, make yourself a coffee with the self-serve espresso machine or grab some cookies from the cupboard and milk from the fridge. It is like a friend’s apartment, where you feel perfectly comfortable helping yourself.

ziferblat-cafe-london

Founder of Ziferblat, Ivan Mitin, told The Guardian:

It’s funny to see people queueing here to wash their dishes. It’s not obligatory, but it’s appreciated. They even wash each other’s dishes. It’s very social. We think of our guests as micro tenants, all sharing the same space.

Ziferblat

Source: The Guardian

Images: Business Insider

TOPICS: Work & Business
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Daniela Walker is a regular contributor to PSFK. She is also a freelance writer and avid believer that a square (or two) of dark chocolate a day truly does keep the doctor away.

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