Marcel Wanders, one of the Netherlands most celebrated designers, has released his first iOS app, Milestone. Not only is Milestone beautifully designed, but the concept has also been thoughtfully considered. Milestone lets users set personal ‘milestones’ or moments in their life that they consider important, such as the moment they quit smoking or the countdown until the day they give birth.
The designer said:
Milestone makes the personal countdown graspable. It helps you remember how long ago – or how long until – a special moment that is meaningful to you… Measuring special moments in terms of seconds, minutes, hours or days gives a new perception of time.
To begin, the app asks users to input their birth date including the hour and minute – giving a starting point for every other moment. Each milestone is shareable on different forms of social media and is a personal way to track time, giving it more meaning through counting of minutes.
Wanders launched the app days before his largest museum show to date, Pinned Up, at Amsterdam’s Stedelijk Museum.