Pop-Up Greeting Card Uses Phone As A Projector [Video]

Pop-Up Greeting Card Uses Phone As A Projector [Video]

Agency Auditoire mixes paper and technology in their video mapping prototype.

Leah Gonzalez
  • 21 january 2014

To celebrate the new year, communications agency Auditoire created a concept popup greeting card that unfolds and becomes a small screen for a light show when used with a smartphone and an accompanying app.

When opened and unfolded, the greeting card reveals a paper model of landmark monuments of several major cities. It also reveals a hidden slot for the recipient’s phone. Using an accompanying app, the phone then becomes a projection source for a light show featuring some of last year’s major events by the Auditoire group from Paris, Shanghai, and Doha.



The monuments recreated on the paper greeting card include the Arc de Triomphe in Paris, the Museum of Islamic Art in Doha, and the Shanghai Museum. The agency’s significant events are projected on the facades of these landmarks during the light show.

The popup greeting card mixes paper and technology and allows Auditoire to show their creativity to their clients.


Watch a video of the video mapping popup greeting card prototype below.



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