PSFK Picks: Top Five Stories Of The Week

PSFK Picks: Top Five Stories Of The Week

An gill-like underwater breathing apparatus, an app for one's intimate moments on Google Glass, and more.

Sara Roncero-Menendez
  • 24 january 2014

Each week we bring you the most popular and interesting posts of the past five days. Here is the current selection to give you topics to explore and share over the weekend.


Concept Oxygen Mask Lets Swimmers Breathe Like Fish

Conceptualized by Jeabyun Yeon, the Triton Oxygen Respirator is an ergonomically designed regulator that would eliminate the need for bulky scuba diving gear and would enable swimmers to breathe effortlessly underwater. The basic concept of this model is to extract oxygen from the water and convert it into breathable air, mimicking the functions of gills.


Engine Makeover Makes Machines 20 Percent More Efficient [Video]

Designed by technologist and entrepreneur Steve Lindsey, the Blade Compressor is a circular device that helps engines run up to 20% more efficiently. Lindsey’s company Lontra was able to partner with Severn Trent Water to test the Blade Compressor in one of the company’s production plants. The trial was successful, contributing to a 3% reduction in the company’s electricity bill in the last year. Lontra has signed a global licensing deal with a worldwide manufacturer of waste water machines, meaning it will soon be available for use.


Google Glass Sex App Lets Wearers Swap Their Points-Of-View in Bed 

The Sex With Google Glass app allows couples experience their intimate moments from each other’s point of view. Developed by product design student Sherif Maktabi, the app is voice operated and will take a video of the event, keeping it in the app’s memory for five hours for replay purposes before its deletion. The app also allows the wearer to select mood-setting music and even lets them ask for suggestions on sexual positions.


How WhatsApp is Growing its User Base Without Any Gimmicks

Cross-platform mobile messaging app WhatsApp announced that it has around 430 million active users and around 50 billion messages go through the app each day. CEO and co-founder Jan Koum emphasized that WhatsApp will continue to stay from ads and “gimmicks,” focusing on the messaging. WhatsApp also values privacy and doesn’t collect users’ personal information other than their phone numbers.


Lingerie Ads Do Away With Photoshopping and Body Shaming

American Eagle’s subsidiary store Aerie has launched the “Aerie Real” campaign which features beautiful, young models unairbrushed and unphotoshopped. The brand wants to help girls build self-confidence, freeing them from the fashion world’s skewed perception of beauty and helping them feel good about their bodies. Already going viral on social media, “Aerie Real” is the first of many unretouched campaigns for the company.


Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color


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Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

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Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Yesterday

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air


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Scenarios Driving The Digital Transformation Of An Industry

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Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs Yesterday

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Automotive Yesterday

Volvo’s Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

The fully-automated vehicles are part of a development project to help improve safety for workers

Op-Ed Yesterday

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Yesterday

Mischievous Drone Will Drop Paint-Filled Balloons On Targets Of Your Choosing

A German photography team developed the flying device to accurately deliver a payload wherever needed


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Fashion Yesterday

100 Backpacks Made For The World’s Top Influencers

Heineken and TUMI have collaborated on a unique custom NYC-inspired bag

Financial Services Yesterday

This Peer-To-Peer Insurance Company Is Powered By Bots

Lemonade is a new product designed to lighten the paperwork and provide instant, helpful service when needed

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