Redesigned NY Times Catches Up With The Blog Era

The iconic newspaper recreated its online portal with a minimalist and contemporary design and more fluid interface.

In keeping up with the tech trend, The New York Times is giving its website a complete overhaul, creating a more streamlined and immersive reading experience for visitors. Instead of small tweaks here and there, the site will feature a new scrollable page layout, a comments section that runs parallel to the article and a complete social media panel for easier sharing.

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As an example of form and function, a drop-down navigation bar will make browsing faster and the overall layout more aesthetically pleasing. In addition to the presentation improvements, a new ad format will be incorporated alongside the editorial content. The native ad platform will be wrapped in a blue border and identified as “paid advertising,” making for an easier way to distinguish what is actual news and what is promotional content.

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Minimalistic at its core, this modern news platform will be attracting more readership, on desktops and tablets, later in the year. Currently, a pilot site is live and running. A limited number of people chosen at random will get a chance to try out the new layout before it officially takes the stage. With a waiting list in queue, spaces will no doubt fill up very quickly. To be a part of the change, you can enter your name into the lottery here.

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Source: Adweek, NY Times, The Verge

 

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