menu

Public Buses Lure Riders With On-Board Augmented Reality Entertainment

Public Buses Lure Riders With On-Board Augmented Reality Entertainment
Advertising

The public transit system in Aberdeen, Scotland has placed onboard entertainment on the backs of the bus seats.

Leah Gonzalez
  • 28 january 2014

To attract more people to take the bus, the public transit system in Aberdeen, Scotland placed augmented reality technology at the backs of the bus seats and allows passengers to view interactive videos when they scan the trigger with their smart devices. The onboard entertainment systems were first placed on First Aberdeen buses, which feature free WiFi.

To stream the channel of interactive videos, passengers need to first download the free First Scotland augmented reality app from Google Play or the App Store and then scan the trigger with their smart devices.

The interactive video channel include videos containing interviews with staff, information about the services, movie trailers or schedules. Passengers can also buy movie tickets through the channel or just surf the internet.

The AR channel adds a bit more fun to bus rides or commuting and attracts more customers.

First Aberdeen

Source, Image: The Telegraph

+#advertising
+Advertising
+augmented reality
+Automotive
+cities
+Europe
+Google
+public transit
+technology
+UK
Trending

Los Angeles Is Now Home To World's First Sneaker Dry Cleaning Service

Fashion
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

Social Media Yesterday
Retail Yesterday
No search results found.