To help celebrate the Chinese New Year Saatchi & Saatchi created a recycled printing press.
It’s safe to assume that many of us have piles of old newspaper lying around the house, waiting to be to recycled or used for DIY projects – but what if there was a way to dispose of these old publications instantly? Saatchi & Saatchi Hong Kong’s Instant Newspaper Recycler, if you haven’t guessed from its name, does just that.
This pop-up station turns old newspapers into Chinese New Years-themed wrapping paper. People shopping around the Sun Hung Kai’s East Point City were invited to witness the silkscreen printing process, which from start to finish, only took 30 seconds.
Mr. Eric Lau, the Assistant General Manager (Promotions) of SHK, said “We’re highly committed to saving the environment whenever we can. Especially during the festive season, there’s a lot of wastage. We’re very happy with this creative execution from Saatchi & Saatchi, and we hope to have reminded people of the importance of recycling.”
It was quite obvious that people loved the idea, and enjoyed being a part of a small movement that sought to make the world a more beautiful place. The event took place on January 25th and 26th, and definitely brought out people’s festive spirits, especially seeing as how the Lunar New Year is just around the corner.
For pictures and more information, you can visit the event’s page here.