menu

Drew Neisser: 5 Keys To Getting Social In 2014

Drew Neisser: 5 Keys To Getting Social In 2014
Advertising

President and CEO of Renegade looks at the media challenges of the coming year and shows how we can best leverage them.

Drew Neisser, Renegade
  • 8 january 2014

Maybe this is the hangover speaking, but to me, social media in 2013 became a teenage mutant ninja hurdle—a temperamental and challenging adolescent defying easy categorization or one-size-fits-all approaches.  Looking ahead, marketers would be wise to expect further morphing and adapt accordingly, exploring new opportunities while optimizing current approaches. To that end, here are five key trends that will help you get social in 2014.

facebook global three pages

1. Facebook Has Really Become a Pay-to-Play Platform

With Facebook freely admitting that the organic reach of brand posts is declining to well below 15%, brands need to accept the fact that the largest social network is anything but free and that even the best, most engaging content will only get them so far.  The silver lining here is that Facebook ad buying has become brilliantly efficient, especially if you use research tools like LoudDoor to improve targeting.

google-helpouts

2. Google+ is Looking Better and Better

Desperately in need of a large competitor to Facebook, the industry is hopeful that 2014 will be a breakout year for Google+. Two new offerings, Helpouts and +Post ads, could make this wish a reality. Helpouts (see the charming intro ad) offer “real help from real people in real time.” And +Post ads, which are currently in Beta testing, promise to push Google+ posts to a vast new audience of potential G+ users.

dunkin-trident-vine-tv-ads

3. Video is the New Black

New video opportunities abound. Vine, Twitter’s six-second progeny, just started offering vanity aliases (like http://Vine.co/Renegade) and has been embraced by Tide, GE and Dunkin’ Donuts. Instagram, though still primarily a photo sharing channel for its 150 million users, is seeing rapid growth in videos. And of course, YouTube rules this roost, with over 4 billion hours of videos played per month!

snapchat

4. Snapchat is the Bomb with Teens

New to the party (at least among grown-ups), Snapchat is the hot photo-sharing app with over 100 million youthful users who share 400 million pictures a day! When they brazenly turned down a $3 billion takeover offer from Facebook, Zuckerberg & Co. responded with Instagram Direct, thus replicating the private sharing feature of Snapchat. These battles aside, brands who target teens and young adults will want to figure out how to join the fun on Snapchat next year.

linkedinshowcase

5. LinkedIn Shouldn’t Just Belong to HR

Long a favorite of HR and recruiters, LinkedIn continues to expand its potential as a broader marketing channel. Recent additions include Showcases, which allow brands to create specific product pages that can be subscribed to individually, and video ads that can be shown to its 220+ million users around the world. And content shared on LinkedIn, whether product news or just an interesting tidbit, continues to drive impressive amounts of traffic to branded websites.

Final note: Social media is definitely coming of age and the efforts of the once “free” networks to monetize will undoubtedly dominate 2014 headlines. Twitter’s recent “Tailored Audience” ads test is but one example, as is the introduction of ads on Instagram. For us “guerrilla marketers,” this means reassessing social in its entirety, beefing up employee and influencer activities and finding new outlets for truly engaging content. And last but not least, have a Happy (and Social) New Year!

Images: MarketingVOXSlashgearPR DailyMashableOfficial LinkedIn Blog

Advertising
Trending

Plastic Wind Trees Are Bringing Sustainable Power To Residential Homes

Design
Work Today

Amazon Is Experimenting With A 30-Hour Work Week

The online retailer is launching a pilot program that will allow a technical team to work with a considerably shortened schedule

Fitness / Sport Today

How The Rio Olympics Stood For More Than Just Games

PSFK rounds out the Rio Games with our picks for the finest moments beyond sports

Trending

Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Retail Today

Mobile Travel App Embraces Cognitive Computing

The Orlando Tourism Board is looking to IBM Watson to provide personalized local recommendations for visitors

Automotive Today

Bike-Friendly Apartment Building For Swedish Cyclists

A residential space is being designed for commuters to easily transport goods

Advertising Today

Nike Takes Over An Entire City Block With A Giant Running Track

The Unlimited Stadium is shaped like a 100-meter sole print of the brand's LunarEpic sneaker

Gaming Today

Fortune Cookie Service Brings Bad News To Your Doorstep

To promote their new delivery service Blackbox, the creators of Cards Against Humanity are delivering unfortunate messages in an edible form

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

PSFK Op-Ed august 24, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Today

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Arts & Culture Today

This Picture Frame Could Be The Lava Lamp For A New Generation

Slow Dance makes real objects appear to move in slow motion

Work Today

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Today

Airport Mural Puts Passengers In The Clouds

The installation in an Amsterdam terminal lets travelers float through a series of billowing 3D digital shapes

Automotive Today

DevBot Is An Intelligent, Driverless, Electric Car

The unmanned test vehicle from RoboRace is a preview of upcoming AI race models

Fitness / Sport Today

Turn Any Wearable Into A Mental Health Tracker

Cognition Kit is a software platform that lets people track and better understand their cognitive states

INSIGHTS COVERAGE

Rio Olympics
Innovation Coverage From The Rio Games
READ NOW

Augmented / Virtual Reality Today

AR Ski Goggles Make Racing Down The Slopes Even More Immersive

Israeli startup RideOn weaves digital overlays into the thrill of skiing with an unconventional pair of protective eyewear

Advertising Today

Japan Wants To Make 2020 Olympic Medals From Recycled Electronic Waste

The Tokyo Games could showcase the first-ever gold, silver and bronze awards made from discarded phones and computers

Culture Today

This Small Town Has Become A Hide-and-Seek World Championship Destination

An old abandoned village in Northern Italy has become a massive playground for over one hundred competitive players

No search results found.