menu

Drew Neisser: 5 Keys To Getting Social In 2014

Drew Neisser: 5 Keys To Getting Social In 2014
Advertising

President and CEO of Renegade looks at the media challenges of the coming year and shows how we can best leverage them.

Drew Neisser, Renegade
  • 8 january 2014

Maybe this is the hangover speaking, but to me, social media in 2013 became a teenage mutant ninja hurdle—a temperamental and challenging adolescent defying easy categorization or one-size-fits-all approaches.  Looking ahead, marketers would be wise to expect further morphing and adapt accordingly, exploring new opportunities while optimizing current approaches. To that end, here are five key trends that will help you get social in 2014.

facebook global three pages

1. Facebook Has Really Become a Pay-to-Play Platform

With Facebook freely admitting that the organic reach of brand posts is declining to well below 15%, brands need to accept the fact that the largest social network is anything but free and that even the best, most engaging content will only get them so far.  The silver lining here is that Facebook ad buying has become brilliantly efficient, especially if you use research tools like LoudDoor to improve targeting.

google-helpouts

2. Google+ is Looking Better and Better

Desperately in need of a large competitor to Facebook, the industry is hopeful that 2014 will be a breakout year for Google+. Two new offerings, Helpouts and +Post ads, could make this wish a reality. Helpouts (see the charming intro ad) offer “real help from real people in real time.” And +Post ads, which are currently in Beta testing, promise to push Google+ posts to a vast new audience of potential G+ users.

dunkin-trident-vine-tv-ads

3. Video is the New Black

New video opportunities abound. Vine, Twitter’s six-second progeny, just started offering vanity aliases (like http://Vine.co/Renegade) and has been embraced by Tide, GE and Dunkin’ Donuts. Instagram, though still primarily a photo sharing channel for its 150 million users, is seeing rapid growth in videos. And of course, YouTube rules this roost, with over 4 billion hours of videos played per month!

snapchat

4. Snapchat is the Bomb with Teens

New to the party (at least among grown-ups), Snapchat is the hot photo-sharing app with over 100 million youthful users who share 400 million pictures a day! When they brazenly turned down a $3 billion takeover offer from Facebook, Zuckerberg & Co. responded with Instagram Direct, thus replicating the private sharing feature of Snapchat. These battles aside, brands who target teens and young adults will want to figure out how to join the fun on Snapchat next year.

linkedinshowcase

5. LinkedIn Shouldn’t Just Belong to HR

Long a favorite of HR and recruiters, LinkedIn continues to expand its potential as a broader marketing channel. Recent additions include Showcases, which allow brands to create specific product pages that can be subscribed to individually, and video ads that can be shown to its 220+ million users around the world. And content shared on LinkedIn, whether product news or just an interesting tidbit, continues to drive impressive amounts of traffic to branded websites.

Final note: Social media is definitely coming of age and the efforts of the once “free” networks to monetize will undoubtedly dominate 2014 headlines. Twitter’s recent “Tailored Audience” ads test is but one example, as is the introduction of ads on Instagram. For us “guerrilla marketers,” this means reassessing social in its entirety, beefing up employee and influencer activities and finding new outlets for truly engaging content. And last but not least, have a Happy (and Social) New Year!

Images: MarketingVOXSlashgearPR DailyMashableOfficial LinkedIn Blog

Trending

Genetics Startup Is Working To Create A Completely Personalized, DNA-Based Range Of Products

Health
USA Today

Marble-Like Mini-Worlds Invade Miami Art Week And Your Mobile Screen

The gallery world's sphere of influence seems to be expanding into the realm of Pokémon Go—why that's a good thing

Technology Today

A 'USB Stick' That Can Detect HIV Levels

The simple device developed at Imperial College London measures viral load in less than 30 minutes

Trending

Get PSFK's Related Report: Future of Retail 2017

See All
Retail Today

Crafting The Personalized Retail Experience

Marriott International's Christopher Baer shares insights into how the hospitality company is strategizing customer service

Related Expert

Nick Barham

Progressive Advertising Creative

Children Today

Experience The White House In Augmented Reality Using A $1 Bill

1600 Pennsylvania Ave. is an AR app designed to help people learn about the history and significance of the United State's capital building

Travel Today

Portable Computer Monitor Opens Up Like An Umbrella For Travelers

This mobile screen and projector means work can go anywhere and still feel like working from home

Food Today

Starbucks Is Selling An Automated Temperature-Setting Mug

For those looking to keep their coffee hot on their winter commutes, the coffee chain has created a device that keeps beverages exactly at their desire temperature

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Yesterday

VP: Why Messaging Apps Are Issuing In A New Era Of Commerce

Matt Johnson discusses how mobile messaging commerce is creating a different modality for interaction between retailers and consumers

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Mobile Today

This Piece Of Plastic Is Designed To Curb Phone Addiction

The NoPhone Air from New York agency Barton F. Grafis is actually no phone at all

Retail Yesterday

Store Technology Expert: Why Retailers Must Invest In Store Associates

Jan Kotowski, Head of Product at Tulip Retail, shares his thoughts on how retailers should be preparing for the future

Product Launch Yesterday

United Airlines Launches An Updated Business Class Program

The new Polaris product prioritizes customer service and updated modern amenities

Travel Yesterday

Video Explores Complex Museum Architecture

A mini video gives a quick overview of the most beautiful cultural buildings built

Sustainability Yesterday

Smog Vacuum Turns Pollution Particulates Into Unique Jewelry

A large device was installed in Beijing that sucks up smog and compresses it into small centerpieces atop jewelry

PSFK EVENT

FUTURE OF RETAIL 2017
Conference Built Around Our Report Launch
BUY TICKETS

Fashion Yesterday

PSA Fashion Line Shines A Light On Victim Blaming

YWCA Canada is using fashion and sexist tweets to highlight how often we as a society blame the victim in cases of abuse

Syndicated Yesterday

What PSX 2016 Tells Us About The Modern Games Industry

Nostalgia and big brands are defining how the console market is being shaped

Innovation Yesterday

The PSFK Holiday Gift Guide 2016

Based on a year of research by PSFK Labs, we curated a list of innovative and unique holiday gifts

No search results found.