Starbucks To Let Customers Order Coffee Online And Pick Up In Store

The coffee company will allow patrons to use an app to cut down on lines and wait times.

Coffee company Starbucks is looking to boost their sales by introducing mobile ordering this year, allowing customers to place their orders through their mobile app and then pick them up later at a physical store.

At the company’s Q1 earnings conference call held last January 23rd, Chairman, President and CEO Howard Schultz reported strong financial and operating performance from all of the company’s businesses all over the globe.

Schultz touched on how online shopping has affected brick-and-mortar businesses, especially in 2013, and mentioned that the company has new technological innovations planned for the year that will leverage on the company’s success with its mobile payment platform.

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Schultz commented:

Holiday 2013 was the first in which many traditional brick and mortar retailers experienced in-store foot traffic give way to online shopping in a major way. As our solid traffic growth and record Q1 results demonstrate, Starbucks unique combination of physical and digital assets positions us as one of the very few consumer brands with a national and global footprint to benefit from the seismic shift underway.

The company has been successful with their mobile payments and this mobile ordering initiative takes advantage of that. The company is also looking to speed up lines in their physical stores with mobile ordering. The company is focusing efforts on its food segment. Food takes longer to prepare than coffee and can result in slower service at the retail locations.

A summary of the report can be viewed on the company’s website.

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Source: Marketing Week, Quartz

Images: Starbucks

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