A fiery marketing strategy to drum up some publicity for one Russian restaurant.
To promote the Double Grill & Bar, Russian ad agency RA Voskhod created a billboard featuring a large slab of meat. However, what sets this creation apart from a regular steakhouse billboard is that the picture of the meat was purposefully set on fire, “grilling” it to perfection. At a distance, you can make out the charred marks where the fire burned.
Check out the video below to see how the outdoor stunt was executed.