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Fiery Steakhouse Billboard Mimics Actual Grill Charring [Video]

Fiery Steakhouse Billboard Mimics Actual Grill Charring [Video]
Advertising

A fiery marketing strategy to drum up some publicity for one Russian restaurant.

by Serena Chu
  • 3 january 2014

To promote the Double Grill & Bar, Russian ad agency RA Voskhod created a billboard featuring a large slab of meat. However, what sets this creation apart from a regular steakhouse billboard is that the picture of the meat was purposefully set on fire, “grilling” it to perfection. At a distance, you can make out the charred marks where the fire burned.

Steak

Check out the video below to see how the outdoor stunt was executed.

RA Voskhod

Source: DesignTaxi 

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