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Subway Turns To GIFs To Boost Social Shares [Pics]

The sandwich chain targets a new consumer base in mini-campaign.

Lara Piras
Lara Piras on January 16, 2014.

As part of their #januANY promotion, Subway has been working on a fresh project with GIF search engine Giphy and digital marketing agency 360i.

The fast food giant commissioned 73 original GIFs from well-known digital artists to push their $5 “Footlongs.” The artists featured include Alexander LansangKlement Csaba, and Cindy Suen who were subject to only one constraint, that the animations adhere to the brand colors of yellow and green.

subwaygif

The marketing tactic is centered around encouraging fans to share the GIFs. What’s interesting is that this is one of the first arty campaigns Subway has embarked upon and coupled with rumors that they’re starting a Tumblr this could be indication that Subway is targeting a new kind of consumer.

Click through the gallery to see more of the artwork:

Images: Giphy

Sources: The Daily Dot, Ad Week

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