Which Brand Will Air The Best Superbowl Ad?

Which Brand Will Air The Best Superbowl Ad?

As one of the biggest American sporting events of the year is about to commence, brands put the final touches on their Super Bowl commercials.

Sara Roncero-Menendez
  • 31 january 2014

While the Super Bowl is certainly a thrilling event, with burly men in colored jerseys fighting over a ball, it has evolved into a meeting-of-the-minds for brands to show off their biggest and wittiest ads. Only the biggest, most popular companies can afford the prime air time to woo potential customers, many who tune in to see who made the funniest commercial as well as who scores the final touchdown.

Among the more traditional inclusions like Coke, Budweiser, and Chevy, more contemporary additions to the roster include Chobani, Squarespace, and Wonderful Pistachios. Heinz will be returning after a sixteen-year hiatus with an ad about the standard tapping of bottom of the glass bottles to get the ketchup out.

Puppies traditionally take up the screen during the Puppy Bowl by Animal Planet, created for those uninterested in the two teams duking it out. This year, two commercials have capitalized on the cute and cuddly animals for the brands Budweiser and CarMax. Budweiser’s focuses on the friendship between a Gold Retriever pup and a Clydesdale horse but CarMax designed their furry friends specific ad directly on honoring the Puppy Bowl.

The spirit of mass consumerism, both Newcastle and SodaStream have debuted “non-ads,” where their leading ladies talk about the incredible, show-stopping ad the company would have made for the event. The two beverage companies focus on the stars talking about the commercial as a round-about way of representing the brand’s attitude.

In that same spirit, some brands are including their current and future consumers in their ads. Pizza Hut is holding an open casting call, shooting their ads for their last minute ad while Doritos is asking people to vote for their fan-submitted favorite which will air during the game.

Memes are not just pervasive on the Internet anymore — they’ve made their way to the Super Bowl playing field. KIA highlights the often parodied “Blue Pill-Red Pill” speech from The Matrix while Squarespace has generated a lot of buzz thanks to its teaser representing the Internet as a seedy neighborhood filled with memes.

This year will see plenty of film trailers mixed in with the rest. Comicbook sequels like Marvel’s Captain America: The Winter Soldier and Sony’s The Amazing Spiderman 2 will premiere their second trailers along the premieres of The Expenables 3, Transformers 4, Need for Speed, and the biblical epic Noah.

PSFK will be hosting our own ad competition, pitting brand against brand in various categories. Our staff will tune into the game on Sunday to vote for their favorites, crowning the victors of this year’s ad bowl, titles which cannot be earned just by tossing the pig skin.

Image: Ed Yourdon


Machine Printer Uses Coffee Drips To Create Intricate Portraits

Arts & Culture
Technology december 2, 2016

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children december 2, 2016

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines


Get PSFK's Related Report: Future of Retail 2017

See All
Travel december 2, 2016

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Rob Whitworth

Dynamic Hyperlapse Photography

Food december 2, 2016

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture december 2, 2016

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

Fitness & Sport december 2, 2016

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River


Future Of Retail 2017
Transformation Strategies For Customer-First Business

PSFK Op-Ed december 1, 2016

Communications Officer: What This Holiday Season Means For Millennial Shoppers

Dallas Lawrence of the Rubicon Project shares why holiday cheer is all about likes, views and retweets

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Syndicated december 2, 2016

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail december 2, 2016

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion december 2, 2016

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work december 2, 2016

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

Media & Publishing december 2, 2016

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells


Future Of Work
Cultivating The Next Generation Of Leaders

Arts & Culture december 2, 2016

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive december 2, 2016

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.