The designer is creating the first runway show InstaMeet, where 20 Instagrammers will be chosen to participate.
The designer teamed up with influential NYC Instagrammers Brian DiFeo and Anthony Danielle of The Mobile Media Lab for the unique InstaMeet. The designer will be unveiling his latest womenswear collection at Park Avenue Armory on February 10th and 20 Instagrammers will be chosen to attend and document the event.
The hashtag for the runway show is #tommyfall14, and one for the InstaMeet is #nyfwinstameet.
The initiative is a creative and relevant way to make viewing the show and participating in fashion a more democratic experience for fans.
Tickets for the drawing are available on EventBrite.
Image: Tommy Hilfiger