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Ad Council App Gamifies Dental Hygiene [Video]

Ad Council App Gamifies Dental Hygiene [Video]
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The Ad Council’s first in-house game, 'Toothsavers,' aims to encourage kids to brush their teeth for two minutes, twice a day.

Emma Hutchings
  • 21 january 2014

The Ad Council’s first in-house created game aims to encourage kids to brush their teeth for two minutes, twice a day. Toothsavers was developed with help from the Partnership for Healthy Mouths, Healthy Lives as part of its Kids’ Healthy Mouths campaign.

Available for iOS and Android devices, and also online, the free game can be used by parents as both a teaching tool and a way to monitor healthy dental regimens. Kids have to help Toothy and the Toothsavers save everyone’s teeth after an evil sorceress casts a spell on them.

Gaming App Injects Play Into Daily Toothbrushing [Video]

They have two minutes to brush and clean the teeth of the kingdom’s ten colorful inhabitants, which include a dragon, a pirate, and a vampire. This is achieved by swiping and tapping, with up to three stars awarded for brushing well.

There is also an interactive map to chart each day and night they brush with Toothsavers and new characters to unlock, as well as a parents’ section where they can designate daily brushing times and monitor their child’s brushing progress on a calendar. You can check out the game trailer for Toothsavers below:

Toothsavers

Source: GamePolitics

Images: YouTube

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