menu

Service Lets Travelers Lock In Fares Without Purchase

Service Lets Travelers Lock In Fares Without Purchase
travel

Options Away is a service that guarantees an airfare for a specific amount of time, and can purchase the tickets at a later date if desired.

Daniela Walker
  • 7 january 2014

Buying airplane tickets online can be a nerve-wracking affair – is now the right time to buy? Will the prices go up? Will the prices go down? Chicago start up Options Away looks to alleviate some of the stress by letting customers lock-in airfare for up to three weeks, reserving tickets and then giving them time to think about their travels before purchasing.

Currently only available on domestic flights, but expanding to international flights this spring, Options Away lets customers lock in certain fares from one to three to 21 days, all at varying cost. Obviously, the longer you choose to hold a fare, the more expensive the fee is ($36 for the longest hold).

Currently, United Airlines, Air France and KLM all have different fare guarantee programs, but it remains a fringe trend in airline travel. Robert Brown and his wife Heidi, who started the company together in September, hope to take it mainstream. Mr Brown told Bloomsberg Businessweek that the main appeal lies in the convenience.

The program offers ease of mind to ‘people who are planning complex trips, especially if there are a lot of people involved, or if they’re trying to coordinate multiple elements of a trip, like a cruise or a sightseeing option,’ he said.

Brown also sees his company as a data-gathering goldmine. From seeing what flights people reserve prices for and which ones they end up purchasing rather than let expire, demand could be determined and could affect pricing. Says Brown:

In 18 months, I like to think we will have a set of data that is of huge value.

Options Away

Source: Bloomsberg Businessweek

Image: The Option Specialist

Trending

Genetics Startup Is Working To Create A Completely Personalized, DNA-Based Range Of Products

Health
Travel Yesterday

United Airlines Launches An Updated Business Class Program

The new Polaris product prioritizes customer service and updated modern amenities

Design & Architecture Yesterday

Video Explores Complex Museum Architecture

A mini video gives a quick overview of the most beautiful cultural buildings built

Trending

Get PSFK's Related Report: Future of Automotive

See All
Sustainability Yesterday

Smog Vacuum Turns Pollution Particulates Into Unique Jewelry

A large device was installed in Beijing that sucks up smog and compresses it into small centerpieces atop jewelry

Experiential Marketing Yesterday

PSA Fashion Line Shines A Light On Victim Blaming

YWCA Canada is using fashion and sexist tweets to highlight how often we as a society blame the victim in cases of abuse

Related Expert

Marc Kushner

Revisionary Placemaker

Syndicated Yesterday

What PSX 2016 Tells Us About The Modern Games Industry

Nostalgia and big brands are defining how the console market is being shaped

Op-Ed Yesterday

VP: Why Messaging Apps Are Issuing In A New Era Of Commerce

Matt Johnson discusses how mobile messaging commerce is creating a different modality for interaction between retailers and consumers

Technology Yesterday

The PSFK Holiday Gift Guide 2016

Based on a year of research by PSFK Labs, we curated a list of innovative and unique holiday gifts

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Yesterday

Store Technology Expert: Why Retailers Must Invest In Store Associates

Jan Kotowski, Head of Product at Tulip Retail, shares his thoughts on how retailers should be preparing for the future

PSFK Labs december 1, 2016

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Food Yesterday

Minute Maid Opens A Store That Sells Nothing

The beverage company opened a pop-up shop that encourages customers to write letters to their parents instead of buying a gift

Entertainment Yesterday

Samsung And Viceland Partner For A Virtual Reality Documentary On The Syrian War

The White Helmets film uses VR to immerse viewers in the everyday conditions of the war-torn country

Design & Architecture Yesterday

These Designs Bring Modern Architecture To The Humble Birdhouse

Artist Douglas Barnhard has imagined a series of designs emulating the work of architects such as Frank Lloyd Wright and Joseph Eichler

AI Yesterday

Nine Technologies To Invest In When It Comes To Retail [Future Of Retail]

Retailers are leveraging assistive technology to help employees in their daily tasks and customers on the sales floor

Travel Yesterday

Acura Cockpit Envisions The Future Of Autonomous Travel

The car brand has built a proof that offers a sneak peek of the self-driving vehicle experience

PSFK EVENT

FUTURE OF RETAIL 2017
Conference Built Around Our Report Launch
BUY TICKETS

Retail Yesterday

How Artificial Intelligence Is Enabling Anytime Shopping & On-Demand Support

Retailers are leveraging advanced technology to relieve associates from mundane tasks, while better assisting customers

Cities Yesterday

NYC Map Calculates Economic Benefits Of Every Tree

TreesCount! maps all the greenery in the five boroughs and even figures out how much money it saves the city

Design Yesterday

Create A Perfectly Tailored Shirt Using Just Your Phone

UKYS has created an application to get accurate measurements of buyers through a few simple pictures for custom shirts

No search results found.