Uber Offers On-Demand Halftime Shows For New York Fans
Uber and Pepsi are bringing impromptu performances to street corners in Manhattan.
The free shows appear as an icon on the Uber app and users can request them between 11 AM and 5 PM. When a user requests a show, a 12-person team composed of a band and cheerleaders arrive by bus to put on a four-minute show.
The campaign is run by Charlie Todd of NYC-based prank collective Improv Everywhere and participated in by members of the improv and sketch comedy group Upright Citizens Brigade.
The campaign kicks off Tuesday, January 28th, and users have until 5 PM on Wednesday to request a free show. Shows are only available in Manhattan, south of 57th street.