Vimeo Targets Crowdfunded Films With $500K In Marketing Aid
Vimeo program will help successfully crowdfunded videos with their marketing, helping these filmmakers in their next stage of production.
Vimeo announced a new program that will provide up to $500,000 in aid to filmmakers whose projects have been successfully crowdfunded, but who may need help getting the film noticed.
Vimeo will be looking at films that have been funded through sites such as Kickstarter and Indiegogo, and will provide help with website creation, online campaigns and social media. In return for this marketing help, Vimeo is given the rights to distribute the film exclusively on its Vimeo On Demand channel. Vimeo General Manager of Audience Networks, Greg Clayman said in a statement:
Vimeo is committed to empowering filmmakers with the world’s best platform for direct distribution. While crowdfunding has changed the game in getting films made, Vimeo is taking the next step supporting filmmakers to get their work seen and purchased on Vimeo and across the web.
Crowdfunding has already transformed the way films are being produced – cult television show Veronica Mars will be releasing its feature length movie this summer thanks to the $5 million raised on Kickstarter – but many projects still have difficulty getting an audience after they have raised production funds. With over 149 million unique viewers each month, Vimeo will give a chance to reach more people than may otherwise have been possible.