Artist’s project takes over the windows of renowned British department store Selfridges.
Artist and designer Dominic Wilcox creates ‘innovative objects, drawings and installations and has been commissioned by a seriously varied group of brands such as Nike, Jaffa Cakes, The V&A museum and the Design Museum.
This time it’s the turn of celebrated British department store Selfridges to let Wilcox’s creative wings spread and take over their prestigious windows on behalf of the store’s Festival of Imagination. For the project, Wilcox created the “Variations On Normal” where his eccentric yet logical inventions give physical form to figments of his imagination. Some of his specially made pieces include an umbrella with built-in flower pots and a suitcase with robotic legs that follows its owner.
“The theme I was working to was extremely broad, simply ‘Imagination’,” Wilcox told Dezeen. “I started adding ideas into my sketchbook one at a time and eventually filled a few pages with a rough outline of thoughts. Once I started selecting materials and making the ideas into real objects they naturally changed and developed.”
Wilcox will also give a talk on February 7th surrounding his works and on the concept and challenges he faces when finding new inspiration and ideas.
Click through the gallery to see more of the artist’s weird and wonderful creations: