A new watch divides its face by business and “play” hours.
In a world obsessed with progress it’s all too easy to forget about a simple principle called balance. While you could turn your attention inwards and try to cultivate this elusive state of being, there is another option. The Balance Watch is a constant reminder that half of every hour is yours to live, to enjoy and to discover something new.
The idea for the watch is simple, whenever you see the hand in the “Play” zone, take a breath, and do something you want to do such as enjoying the local scenery, eating a piece of chocolate, calling a family member or an old friend.
Balance Watch started out as regular watch that had been covered with an old bandage so only half of it was on show. Since then, the company has streamlined things significantly. The watch is made from a thin stainless steel material and manufactured by a local CNC mills and a lathe shops in Brooklyn. Even the strap was sourced from local artisan shops in NYC to guarantee a soft and authentic feel.
To get things started, the company has launched a Kickstarter campaign to try and raise $8,000. There’s still plenty of time to make a pledge and secure one of the first watches, or you could make a smaller donation and be listed on the company’s website as a “consultant,” the choice is yours.