Yahoo is delivering short, impactful news stories to its app users.
At CES, Yahoo unveiled News Digest, an app that could offer a solution for people who can’t find the time to stay up-to-date with worldly news. This Summly-inspired product turns dense content into concise blips of information that are “blended” from a variety of sources. These bite-sized news stories, otherwise known as “atoms,” will be scheduled twice daily, providing people with “comprehensive, effortless, and complete” information.
In order to present news in an orderly fashion, the app features a legend which includes icons that are linked to different portals, such as an image gallery, wikipedia, and even Twitter. Helping readers keep track of time with an hourly countdown to the next digest can assist in managing their content intake as well.
While the app is meant to service the audience, News Digest is also a strategic move for the brand to reposition itself as a leader in media communications. Yahoo understands that in today’s fast-paced world the only way to stay informed is to receive quick and informative updates of events as they happen.
If you want to give it a try, you can download the app here.