360-Degree Experience Lets Fans Shop Directly From An Ad

360-Degree Experience Lets Fans Shop Directly From An Ad

Sass & Bide launch the world’s first digital ad of its kind.

Lara Piras
  • 12 february 2014

Australian clothing brand Sass & Bide’s newest campaign features a 360-degree interactive ad, with 40 versions of the same model wearing each piece from the new Spring 2014 collection. Titled ‘Freetown,’ the interactive ad invites the user to navigate around the digital warehouse and shop directly from any of the featured looks and styles.

Likened to Google Street View, visitors can take a tour via panoramic stills by dragging the mouse around the page and zooming in and out, creating a totally interactive visual experience. Shot by New York-based photographer Terry Gates, it features model of the moment Aline Weber and a host of other individual non-models in a circus themed set up based in a warehouse, which creates an otherworldly feel.

Sass & Bide CEO David Briskin explains, “We’re always trying to be innovative in what we do with our product and what we do with our marketing and digital experience,” and his aim for the campaign was to “take the viewers on a journey,” which it wholeheartedly does from start to finish.


Sass & Bide aren’t the only fashion brand to take their designs into digital territories. Recently Tommy Hilfiger released his digital service ‘Social Concierge’ that personalizes and customizes the way global media and style influencers experience the designer’s runway show and last year Burberry, known for being at the forefront of innovative digital projects, launched their promotional campaign Burberry Kisses powered by Google, which enabled users to send virtual kisses to their loved ones.

A surge in pioneering ideas amongst the fashion industry can seem like the only way to stay ahead and current, however this may not always work for every brand as it completely depends on the target consumer. However, if these campaigns are anything to go by, if brands aren’t thinking up something new, it’ll be difficult not to get left behind.

Explore ‘Freetown’ by clicking here.

Images, Sources:,




Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color


Get PSFK's Related Report: Future of Automotive

See All
Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Yesterday

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 26, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Yesterday

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Automotive Yesterday

Volvo’s Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

The fully-automated vehicles are part of a development project to help improve safety for workers

Op-Ed Yesterday

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Yesterday

Mischievous Drone Will Drop Paint-Filled Balloons On Targets Of Your Choosing

A German photography team developed the flying device to accurately deliver a payload wherever needed


Future Of Work
Cultivating The Next Generation Of Leaders

Fashion Yesterday

100 Backpacks Made For The World’s Top Influencers

Heineken and TUMI have collaborated on a unique custom NYC-inspired bag

Financial Services Yesterday

This Peer-To-Peer Insurance Company Is Powered By Bots

Lemonade is a new product designed to lighten the paperwork and provide instant, helpful service when needed

No search results found.