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How Amazon Plans On Replacing The College Campus Bookstore

How Amazon Plans On Replacing The College Campus Bookstore
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UC Davis partnered with the retailer to let students shop online using their college email accounts.

Leah Gonzalez
  • 3 february 2014

The University of California Davis has partnered with Amazon for a pilot program where students can shop online at Amazon with their UC Davis email account.

For most purchases at the online university bookstore on Amazon by students the university will receive 2% of the sales. Aside from textbooks, the Davis store on Amazon also offers other student essentials like grocery or snack items and UC Davis gear.

According to the school’s paper The Aggie, the partnership is the first of its kind and with its announcement came a slew of other promotions. Students can sign up for a free six-month Amazon Prime membership and after the sixth month students will pay about 50% less than the regular price to continue their membership. Amazon has also started an Amazon Brand Student Ambassador program to help spread the word about the new Davis Store.

UC-Davis-Amazon-store-3

Ting Jung Lee, a political science major and lead brand ambassador for the program, said,

As a student representative, I aid Amazon’s On-Campus Marketing Team to throw a series of fun and interactive events at UC Davis. During finals week of Fall Quarter, we had several ambassadors all over campus handing out free pizza and other goodies to fuel the students while they study.

The Amazon and UC Davis partnership aims to benefit the university community and students, especially those who are already Amazon shoppers. The partnership also aims to support the school and students without any additional costs.

UC-Davis-Amazon-store-2

 

The Davis Store

Source: TechCrunch, The California Aggie

Images: The Davis Store

 

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