In his new exhibition “Brand New,” designer and illustrator Bruce Yan explores the connection between pop culture and branding with illustrations.
Taking place at the renowned Los Angeles art space, Gallery 1988, the pieces involve a clever juxtaposition between lovable pop culture characters like Super Mario and Aerial from The Little Mermaid and instantly recognizable brands such as Starbucks and Playboy. Yan creates the works firstly by designing them digitally, then using a laser cutting/engraving machine and a CNC router to carve them. He then hand paints all the parts and assembles them by hand with wood glue.
Yan is encouraging the viewer to think about the similarities between brands and pop culture icons. Heexplains, “I’ve always been a fan of pop culture and branding, so the marriage of the two seemed like a natural pairing. I wanted to create a project that I could relate to that would also resonate with a broad audience.”
Click through the gallery to find your favourite logo reworked:
Images: Bruce Yan