Benetton’s Foray Into News Reporting Covers Positive Events Rather Than Tragedy

Benetton’s Foray Into News Reporting Covers Positive Events Rather Than Tragedy

UnHate News wants to put a positive spin on the injustice around the world.

Ross Brooks
  • 27 february 2014

The news may be impartial, but there are still plenty of stories that reveal hate, injustice, and a general lack of tolerance around the world. For those who want to see the bright side of life, there is a new platform called UnHate NewsDeveloped by 72andSunny AmsterdamBenetton’s UnHate Foundation and the United Nations Department of Public Information, it’s a public platform that aims to put a fresh perspective on the news and spread a better message.

UnHate News invites 18-30 year olds to submit and publish articles on subjects such as gay pride parades, tense international relationships, and cultural cruelty. The top 100 stories as voted for by the community will then be evaluated by an UNHATE Foundation jury, who will select ten of their favorites to be paired with 10 real-world projects. Each of them will then receive €20,000 as a way to encourage real social change through that particular project’s efforts.


Some of the stories so far include the Gay Pride parade that light up Moscow’s Red Square, and a beach volleyball match that brought China and Japan together. If you have any ideas of your own, don’t be afraid to head over the website and sign up.


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